Does anyone remember the jowett sales slogan?
"The appetite of a canary, the pull of an elephant and the docility of a lamb"
Now you maybe be thinking what has that got to do with advertising in todays world of fast cars, but on the way home today on the bus, as the daily drive caddy has confirmed carburettor troubles, I was listening to the radio I heard or caught the tail end of a car radio ad, where it described the car to have animal like properties, "The torque of a tiger", When I remember the actual name of the car make and model I will update this, this made me think of the jowett slogan, but is it me or are advertisers for cars are just repeating old techniques. Thus going round in full circle. Has anyone noticed this?
Advertising Going Round In full circle
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AlanBartlett
- Posts: 759
- Joined: Wed Sep 27, 2006 1:34 pm
- Your interest in the forum: 1934 Long Saloon
1935 Weasel Sports Tourer
1936 Jowett Lorry (A basket case)
1953 Jowett Bradford Lorry - Given Name: Alan
- Location: Somerset
Advertising Going Round In full circle
"Don't Let The Sound Of Your Own Wheels Drive You Crazy" The Eagles, Take It Easy
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Tony Fearn
- Posts: 1743
- Joined: Thu Feb 09, 2006 5:33 pm
- Your interest in the forum: Early pre-wars. Owner of 1933 'Flying Fox' 'Sarah Jane, and 1934 Short saloon 'Mary Ellen'.
- Given Name: Anthony
- Location: Clayton le Moors, Lancashire, the Premier County in the British Isles!!
Hello again Alan,
Peter Rodger's car has a lamb on the radiator cap.
Mike Kavanagh's tiller steering early Jowett has an elephant on the rad. cap.
'Mary Ellen' sometimes sports a "canary" on the rad cap, but I must admit it looks more like a sparrow - photo attached.
Geoff Duce also has "some kind of bird" on his pre-war.
Regards,
Tony.
Peter Rodger's car has a lamb on the radiator cap.
Mike Kavanagh's tiller steering early Jowett has an elephant on the rad. cap.
'Mary Ellen' sometimes sports a "canary" on the rad cap, but I must admit it looks more like a sparrow - photo attached.
Geoff Duce also has "some kind of bird" on his pre-war.
Regards,
Tony.
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TedAllen
- Posts: 324
- Joined: Thu Aug 31, 2006 8:34 pm
- Your interest in the forum: Jowett now owned over 40 yrs
- Given Name: ted
- Location: Manchester. The Rainy City
My Javelin sports a small eagle on the front of the bonnet, It is attached to the chrome strip with double sided automotive tape and a discreet tie-wrap so as not to have to drill anything.
It will break off quite easily if an attempt is made to steal it or if it is knocked. Your local trophy shop is a good source of all sorts of chrome effect mascots, at a cheap cost.
I rather like driving behind a bonnet mascot in an older car.
Ted
It will break off quite easily if an attempt is made to steal it or if it is knocked. Your local trophy shop is a good source of all sorts of chrome effect mascots, at a cheap cost.
I rather like driving behind a bonnet mascot in an older car.
Ted
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AlanBartlett
- Posts: 759
- Joined: Wed Sep 27, 2006 1:34 pm
- Your interest in the forum: 1934 Long Saloon
1935 Weasel Sports Tourer
1936 Jowett Lorry (A basket case)
1953 Jowett Bradford Lorry - Given Name: Alan
- Location: Somerset